How To Buy A Diamond
DIAMOND BUYING GUIDE:
By Bo Grebitus CGA
You’ve probably heard about the “$4C’s” of diamond buying until your ears fall off! I’m here to tell you I really don’t believe in the four C’s. I prefer the one big C with some common sense mixed in.
As mined, diamonds are nothing special. As interesting octahedron crystals, they lack brilliance and beauty. It is a fine cutter’s experience and expertise that makes the diamond desirable to the public. When the ladies get together and compare, (and let me tell you, they have sharp minds and sharper eyes), the difference in brilliance and beauty is easily seen. Don’t be on the bad end of the comparison test. Buy a well cut diamond!
A quick bit of advice. If you go into a jeweler, and they want you to look at a diamond using a hand held “loupe”….run! A loupe has no lighting built in, you don’t know how to use it, and you won’t be able to see anything with it. That’s what they want. You’ll want to use a microscope. But, you should still seek out an expert.
To try and explain the most important details of a well cut diamond takes a little time. Examples, models, microscopes, and hopefully, an experienced jeweler or gemologist will be doing the talking. Watch out for the hungry salesperson. Sometimes, they tend to forget who’s best interests are at stake.
Read all you want on internet sites and in books, then be sure to come in so we can set you straight on a lot of the written misinformation that exists out there.
We are accredited gemologists and appraisers by the American Gem Society. We are very experienced. We are very honest. You can trust us to educate you on the world of diamonds. We won’t sell you, you’ll sell yourself.
Call us for an appointment or just drop by.